Patanjali Pahwa &Amp;Amp; Urvi Malvania

Stories by Patanjali Pahwa &Amp;Amp; Urvi Malvania

Regional languages rule TV!

Regional languages rule TV!

Rediff.com   5 Jan 2019

The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.

Are the Khans finished at the box office?

Are the Khans finished at the box office?

Rediff.com   1 Jan 2019

'It was a rare year when all three Khans -- Shah Rukh, Aamir, and Salman had a release each -- failed to deliver.' 'The performance of their films at the box office reflected the dwindling magnetism of the star when it came to getting people to the theatres.'

1 month breathing space for Trai order

1 month breathing space for Trai order

Rediff.com   29 Dec 2018

All distribution platforms can move their subscribers to the new framework by February 1.

What Trai order will mean for TV watching

What Trai order will mean for TV watching

Rediff.com   28 Dec 2018

The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.

Bollywood gets savvier with trailer debuts

Bollywood gets savvier with trailer debuts

Rediff.com   7 Dec 2018

Trailers are key to the way an audience perceives a movie and hence a big part of the lifecycle of a movie.

2.0 collects Rs 600 mn on day one

2.0 collects Rs 600 mn on day one

Rediff.com   1 Dec 2018

Trade estimates pegged the Hindi version collection at Rs 210 million -- a commendable performance for a dubbed film.

How Swiggy plans to spread its wings

How Swiggy plans to spread its wings

Rediff.com   30 Nov 2018

The first step in Swiggy's local commerce idea is to tie up with supermarket chains, pharmacies, meat shops, pet stores, flower vendors and others. This is Swiggy's evolution from being a food-delivery company to a "deliver anything" unicorn.

Brands show no frenzy for Ind-Aus series

Brands show no frenzy for Ind-Aus series

Rediff.com   30 Nov 2018

The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.

Coming soon: The Pro Volleyball League

Coming soon: The Pro Volleyball League

Rediff.com   29 Nov 2018

'For the first couple of years, it is about building the league.' 'We are positive that the quality of matches will attract eyeballs.'

Ayushmann charges Rs 15-20 cr for ads!

Ayushmann charges Rs 15-20 cr for ads!

Rediff.com   29 Nov 2018

'He resonates more with the youth which is always something brands want.'

Foodpanda has bitten off more than it can chew

Foodpanda has bitten off more than it can chew

Rediff.com   22 Nov 2018

Foodpanda delivery executives were assured they could make Rs 50,000. There were promises made on surge and demand. But the demand never kept up with the supply.

Why Harmanpreet, Mithali, Smriti don't get ads yet

Why Harmanpreet, Mithali, Smriti don't get ads yet

Rediff.com   21 Nov 2018

When brands look at cricket, India's male cricketers are an obvious choice.

'A Colossus who changed Indian advertising forever'

'A Colossus who changed Indian advertising forever'

Rediff.com   18 Nov 2018

'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'

Thugs of Hindostan super flop, but YRF will still make money!

Thugs of Hindostan super flop, but YRF will still make money!

Rediff.com   17 Nov 2018

YRF may come out of the debacle fairly unscathed financially. The exhibitors and smaller distributors will take almost 75% of the hit.

Foodpanda unleashes monster discounts to capture market share

Foodpanda unleashes monster discounts to capture market share

Rediff.com   12 Nov 2018

Takes on UberEats, Swiggy; experts question cash burn.

Thugs of Hindostan 1st film to cross Rs 500 mn mark

Thugs of Hindostan 1st film to cross Rs 500 mn mark

Rediff.com   10 Nov 2018

This is Amitabh Bachchan's first entry in the list of highest openers in Bollywood and Aamir Khan's second.

Ola, Uber war hots up once again, this time over grocery delivery biz

Ola, Uber war hots up once again, this time over grocery delivery biz

Rediff.com   7 Nov 2018

Ola wants to be India's answer to Grab, which is into everything, starting from cab service and logistics to bike taxis and food and grocery delivery.

Thugs of Hindostan must earn Rs 4 bn to break even

Thugs of Hindostan must earn Rs 4 bn to break even

Rediff.com   7 Nov 2018

Thugs of Hindostan may not have as easy a run at the box office as previous Hindi films did during Diwali.

Why has Subhash Chandra invested in a bus start-up?

Why has Subhash Chandra invested in a bus start-up?

Rediff.com   10 Oct 2018

Mass mobility in India is in a race when the light turns from yellow to green. Just that this moment has lasted three years. The renewed enthusiasm, however, indicates that the lights may finally be about to change, says Patanjali Pahwa.

Hotstar CEO Ajit Mohan to be Facebook India chief

Hotstar CEO Ajit Mohan to be Facebook India chief

Rediff.com   25 Sep 2018

Mohan will be responsible for aligning of teams, overall strategy in this country and driving Facebook's investments in India